How a Family Turned a Passion Project into a Resilient Brand With Jodi Scott

The Enlightened Family Business Podcast Ep. 154 - How a Family Turned a Passion Project into a Resilient Brand With Jodi Scott In this episode of the Enlightened Family Business Podcast, host Chris Yonker welcomes Jodi Scott, co-founder of Green Goo. Together, they discuss the unexpected path her family took into the family business, which led to their product being distributed in over 150,000 retail locations. Jodi shares insights into their family dynamics, the influence of her parents, and the valuable lessons learned from their upbringing in a military household. The conversation dives into the challenges they faced, including a major setback that led them to buy back their company. Jodi emphasizes the importance of communication, proactive support, and mentoring in maintaining a healthy family business environment. The episode concludes with Jodi offering advice for other family-run businesses and recommending Green Go products, notably the versatile first aid ointment and skin repair cream. · 00:54 Jodi Scott's Journey into Family Business · 02:28 Early Life and Influences · 07:31 The Birth of Green Go · 12:52 Sisterly Bond and Business Dynamics · 19:32 From Farmer's Market to Full-Fledged Business · 22:27 Challenges and Seeking Guidance · 24:42 Establishing Trust and Roles in Family Business · 27:34 Implementing Family Employment Policies · 29:05 Expanding to Retail and Online Markets · 30:07 Navigating Military Market and Retail Challenges · 34:09 Facing and Overcoming Business Crises · 39:16 Rebuilding and Future Plans · 42:57 Advice for Family Businesses Websites: · fambizforum.com. · www.chrisyonker.com · Greengoo.com · Instagram: @greengoohelps Jodi's Bio: Jodi Scott is the Founder of Green Goo and CEO of Spry Life, a family-owned portfolio of plant-based wellness brands. She co-founded Green Goo with her mother and sister in a small farmhouse kitchen, hand-crafting herbal salves that grew into a nationally distributed plant-based first aid brand carried in over 120,000 stores. With a background in biology, pre-med studies, and a Master's in Health Psychology, Jodi bridges traditional herbal medicine with modern science, focusing on clean healing, nervous system resilience, and reducing everyday endocrine disruptors. Her work emphasizes how small, thoughtful inputs compound over time, in health, leadership, and family systems. Jodi has lived every role inside a family business: product formulator, order packer, marketer, executive, and daughter. After selling Green Goo and later navigating a complex buyback to reclaim the company, she brings rare firsthand insight into continuity, conflict, trust, and alignment across generations. Today, Jodi works alongside her family running operations from their Colorado farm while mentoring other founders on building values-driven businesses that prioritize people, purpose, and long-term resilience. Her work sits at the intersection of wellness, entrepreneurship, and conscious family leadership.