How a 22-Year-Old Became America's Youngest AMCO Owner

At 22 years old, Eric Svedberg became the youngest franchise owner of AMCO in America — buying his first automotive shop before most people finish college. In this episode of the Fervent Four Show, Eric breaks down how he went from turning wrenches in high school to owning multiple shops, scaling a service-based business, and coaching entrepreneurs across the country. We dig into the real truth behind what it takes to grow a profitable auto repair business, why so many trades struggle to scale, how AI is reshaping the service industry, and what every entrepreneur needs to understand about marketing, systems, and leadership. Whether you run a shop, own a service business, or just want to hear a raw entrepreneurial journey, this conversation delivers practical, actionable insights you can use today. In this episode you'll learn: • How Eric bought a national franchise at 22 • Why the trades are experiencing a massive talent shortage • What EVs and new tech mean for the future of auto repair • How auto shops can use AI to increase efficiency and profit • The biggest mistakes service-based business owners make • How to build systems, train better, and scale with less chaos • Why marketing consistency beats marketing "genius" • How to grow revenue by understanding your customer avatar • What career paths really look like inside the automotive world If you're interested in entrepreneurship, franchising, automotive business, or growing a service company, this is a must-watch episode. (0:00) AI in Business and ChatGPT (0:16) discussion about dream cars (1:52) Introduction of guest Eric Svedberg and his favorite cars (2:38) Challenges and evolution in DIY car repairs and tools (5:35) Digital textbooks, educational costs, and digital learning licensing (9:33) Increased complexity in modern cars and the automotive technician workforce crisis (11:26) Reasons for technician shortage and interest in cars among youth (13:20) Elevating the image of automotive repair and personal car enthusiast stories (15:22) Trends in car modifications and transition to European cars (17:17) Mentoring business owners, customer value, and early career experiences (21:07) Soft skills, communication in the automotive industry, and hiring service advisers (28:44) Embracing change and opportunities in the electric vehicle market (35:39) AI's role in the automotive industry and benefits for business efficiency (42:47) Coaching business owners on embracing technology and improving marketing strategies (49:04) Transitioning to coaching and creating personal accountability (51:33) Backward planning for business growth and creating career paths (56:08) Value of a coachable client and importance of client motivation (58:05) Local food scene in Virginia Beach Learn more about Fuel Coaching: https://www.gofuelcoaching.com/ - AI can significantly enhance efficiency in the automotive industry by quickly generating systems, providing technical assistance, and improving training methods. - Embracing change and continuous learning is crucial in the automotive world, where advancements in technology and vehicle systems constantly evolve. - A well-structured marketing plan, focusing on multiple touchpoints and understanding the target market, is essential for the sustained growth of service-based businesses. Innovate Hampton Roads is on a mission to foster the growth of Hampton Roads' innovation and technology ecosystem by educating entrepreneurs and business leaders, providing access to essential resources, and building connections that drive synergistic partnerships. We are committed to creating a supportive environment that empowers entrepreneurs, strengthens the regional economy, and fuels long-term prosperity. By growing, guiding, and connecting key players in the ecosystem—including investors, industry leaders, universities, corporate partners, and community organizations—we aim to build a more innovative and inclusive economy. It's time to unify our efforts, amplify our collective voice, and streamline resources to benefit aspiring entrepreneurs, students, employees, and businesses throughout the region. Don't miss out on key business events, local success stories, and expert insights—subscribe to This Week in 757 and stay ahead in Hampton Roads' innovation and business community. https://bit.ly/twi757newsletter