How ZINTEX Cut Their Agency and Did More With Less

Ep.139 - Most remodeling websites look good. Too many still act like brochures. In this episode of Endless Customers, Alex Winter sits down with Shane Rogers, Content Manager at ZINTEX Remodeling Group, to break down what happened when their team stopped relying on outside partners and started building a marketing system they actually own.

Shane shares the real story behind a full website migration, the internal hurdles that came with more transparency, and how their content shifted from “what we want to say” to “what homeowners need to know.” The result was not just better content. It was better outcomes, including more revenue and more in home appointments with fewer total leads.

Highlights include:

• How ZINTEX moved away from agency dependence
• Why ownership and clear tracking changed everything
• What it took to rebuild their website twice
• How pilot groups helped get sales buy in
• The metric that proved quality beats volume

If you want your website to drive sales and growth without renting your marketing from someone else, this episode will give you a clear starting point.

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Shane Rogers