How Your Core Values Statement Can Attract Customers, Make Money, and Save Your Business in a Crisis

On this episode, Evolyn Brooks talks about why your core value statement can save your business in the midst of a crisis.

The headlines are full of CEO’s and Government officials who are stepping down due to some type of misconduct.

Some people might say it’s just a few bad actors, but that’s not always true. The founder’s values always mirror the company’s values and when a coercive or transactional leader takes the reins, every choice they make can elevate or destroy the corporate culture.

Do you have a Core Values Statement? If not, find out why you need one ASAP in this episode!

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