How Your Brand is hurting SEO and how to fix it | Mordy Oberstein | 10xMarketer

In this episode of the 10X Marketer Podcast, we sit down with Morty Oberstein, founder of Unifi Brand Marketing. Morty brings a rare perspective from sitting on both the SEO and brand sides of marketing for over a decade.
We dive into why traditional SEO approaches often miss the bigger picture of brand connection, why agencies fall into "client grabbing" traps, and why branded keywords are not something to fear — but to celebrate.
Morty challenges the usual "people are looking for answers" mindset in SEO and emphasizes the importance of brand as the bridge between product, service, and customer needs.
If you're tired of siloed marketing thinking and want a fresh view on brand, SEO, and performance, this one's for you.