How Word Of Mouth Turned A Tough Trade Into A Thriving Company with Zeke Seaton

What if the strongest growth lever in home services isn’t ads, but trust? We sit down with Zeke Seaton of Solid ARM Solutions and Carolina Radon to explore how a healthy-home mission—mold remediation, crawl space encapsulation, moisture control, and radon mitigation—scaled on the back of clean execution and steady referrals. Zeke walks us through the early days as a licensed home inspector, the pivot to specialized services, and the moment he realized billboards and flashy logos could not compete with word of mouth from inspectors, contractors, and tight-knit BNI groups.

You’ll hear the real texture of the trade: crawling tight spaces, dealing with fiberglass, facing spiders and the occasional snake, and still showing up with PPE, tucked shirts, and a respectful tone in customers’ homes. Zeke shares how professionalism on the messiest jobs earns more than five-star reviews—it earns repeat recommendations. We dig into hiring for a hard, hazardous role with clear pay, bonuses, tools, and culture, plus the traits that matter most when the work gets tough and the crawlspace gets tighter.

We also tackle the head game of entrepreneurship. Zeke does not romanticize the grind: you do not just work for yourself, you work for everyone who trusts you. He protects his evenings by shutting down phones at six, manages vacations with short morning check-ins, and credits a skilled virtual assistant in the Philippines for reclaiming time by handling calls, Facebook, website updates, and outreach. Planning the night before keeps materials and steps dialed in, and with the calendar booking months out, he is adding techs and another van to shorten lead times without sacrificing quality.

Enjoy the conversation, share it with a fellow builder or inspector, and if it helps you, leave a review and subscribe so you never miss an episode.

Guest contact info:
Email: [e-mail]

www.solidarmsolutions.com

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at [e-mail] or at https://billgilliland.biz/

All the best!

Bill