How Women Founders Turn Marketing into Measurable ROI

What if your marketing wasn’t just a series of campaigns, but one of the most valuable assets your business owns? What if, instead of chasing quick wins, you focused on building something that would keep working for you years from now?

In this episode of The Finance Cafe Podcast, Shannon sits down with Sarah Carmichael, Founder & CEO of Bees and Honey Creative, to talk about the long game in marketing, why consistency matters, how brand equity is built, and the small, intentional actions that can move the needle over time.

Sarah knows what it takes to create strategies that work. She has led marketing from startup launch to acquisition, doubled lead generation for a technology investment firm, and now runs a fractional marketing agency helping businesses without in-house teams get results. As Calgary Co-Ambassador for the Women’s Entrepreneurship Day Organization, she is also passionate about supporting women entrepreneurs and building strong business communities.

Shannon and Sarah dig into the myths that can hold entrepreneurs back, such as thinking you need to post daily on social media or that one big campaign can carry you for the year. They explore how marketing and finance intersect, why diversifying your platforms is essential, and how leaders can show up authentically in their brand.

This conversation is a reminder that marketing is not a side task, it is part of your corporate strategy. When you align it with your business goals and commit to showing up consistently, you create an asset that grows with you, supports your vision, and keeps your business top of mind in any market.

Website: https://www.beesandhoneycreative.com/

Linkedin: https://www.linkedin.com/in/sarahcarmichaelyyc/

Instagram: @beesandhoneycreative @miss.sarahcarmichael