How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)

In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators.

We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.

Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product.

What we cover:

• Why subscription brands lose critical history during migrations — and how to prevent it
• How Wellbell drives subscription adoption without forcing subscription-only
• The onboarding + education playbook to reduce “it’s not working” cancellations
• Using post-purchase + support data to find holes in the customer journey
• How to think about cohort performance: offers, billing cycles, variants, and seasonality
• A simple “crash course” on subscription analytics (what to look at first)

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Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/

Learn more about HAM: https://goham.io