How Weekly Product Drops Helped Scale a Niche Brand

What happens when you turn a passion project into a brand built around a niche community?

In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs.

Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand.

Check it out!

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