How We Know What Isn’t So - Thomas Gilovich

How We Know What Isn’t So by Thomas Gilovich is a sharp and accessible examination of the cognitive biases and psychological tendencies that lead people to believe false or unsupported claims. Drawing on research from psychology and behavioral economics, Gilovich explores why we often misinterpret data, see patterns where none exist, and cling to comforting illusions—even in the face of contradictory evidence. With real-world examples ranging from superstition to sports and finance, the book reveals how our minds can mislead us, and encourages a more rational, evidence-based approach to understanding the world.

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