How We Got Free Press From Fox + CBS News [Ep. 77]

In this episode of the Black Belt Business podcast, Matthew Brenner shares a compelling story about how he generated 47 new adult leads for his martial arts school through organic marketing strategies. He discusses the importance of diversifying marketing efforts beyond paid ads, recounts a heroic act by one of his instructors that garnered significant media attention, and details the challenges faced in bringing a talented instructor from South Africa to the U.S. The conversation highlights the power of community engagement and the impact of personal stories in marketing. In this conversation, Matthew Brenner shares his journey of leveraging community stories and local engagement to enhance marketing strategies for his martial arts school. He discusses the importance of capturing authentic narratives, utilizing social media effectively, and creating strategic partnerships to drive student enrollment. Through a compelling story about a community member's experience, he illustrates how organic marketing can lead to significant media coverage and sustainable growth.

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