Your laundry detergent could be causing your child's mysterious rash, and the cleaning industry doesn't want you to know it.

In this eye-opening conversation with Steven, founder of Truly Free Home, I dive deep into the toxic reality of conventional cleaning products. Steven's journey began when his infant son developed a horrific rash from store-bought laundry detergent: a crisis that transformed him from a New York City chef into a mission-driven entrepreneur determined to create truly non-toxic cleaning products that actually work.

What makes this conversation particularly powerful is Steven's unfiltered honesty about the cleaning industry's dirty secrets. With over 12,000 chemicals banned in Europe but only 16 restricted in the US, American consumers are largely unprotected from harmful ingredients hiding in everyday products. Through years of innovation and testing, Truly Free has developed effective, non-toxic alternatives that perform in real-world conditions - even in hard water.

Beyond creating safer products, Truly Free is making a global impact through initiatives that rescue women from slavery and provide sustainable employment. Now, Steven is expanding his mission with Truly Free Market, a decentralized social commerce platform designed to connect mission-driven brands with conscious consumers.

Whether you're concerned about your family's health or looking to support companies making a difference, this conversation reveals how your everyday purchases can create meaningful change.

In today's episode, we're chatting about:

• The shocking story of how Stephen's son's rash led to the creation of Truly Free

• Why most "clean" laundry detergents fail in hard water (and how Truly Free solved it)

• Why Truly Free offers a nature identical fragrance option

• How Truly Free's Dryer Angel product has rescued hundreds of women from slavery

• Details about the new Truly Free Market platform connecting ethical brands with consumers

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Mentioned in this episode:

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