How To Turn Trust Into A Competitive Advantage (with Gal Borenstein)

Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Washington, DC-area branding, marketing, and public relations firm that has advised B2B, B2G, defense, cybersecurity, and technology organizations since 1994. With more than 28 years of experience, he is recognized for helping complex and highly technical companies transform from overlooked vendors into credible, trust-driven brands that can compete with larger and more established competitors.

On this week's episode, he and Tom discuss how trust can become a competitive advantage amid AI-led misinformation and short attention spans.

Together, they teach how to lead with mission, strategy, originality, and human-centric research. If you're worried about AI or have been avoiding it, this episode can teach you how it's helpful as a productivity and analytics tool, not a replacement for human judgment or storytelling.

DISCUSSED IN THIS EPISODE

02:50 Trust Meets AI

07:35 Agentic AI Hype

10:08 Trust Signals First

11:22 Bad AI Outreach

15:21 Voice of Customer

18:30 Customer Research Case

25:09 AI for Analysis

29:56 PLAN Framework

32:47 Storytelling Wrap

34:22 Where to Connect

35:25 Final Outro

FULL EPISODE VIDEO

https://vimeo.com/1179066207

CONNECT WITH GAL

Website: https://www.borensteingroup.com/

LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/