How To Turn Emerging Payment Options Into Your Next Growth Channel #566
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How To Turn Emerging Payment Options Into Your Next Growth Channel #566
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Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty.
In Today’s Playbook:
- How Hello Clever is using real-time payments to power instant cashback and loyalty
- Why cashback feels like a gain while discounts erode brand value
- Why Sonia Friedrich says friction is the ultimate conversion killer
- The key to turning payment rails into marketing assets that grow both margin and trust
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