How To Send Media Assets To A Newsroom Effectively

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In this episode of Press Play with Jeromee Scot, I’m sharing 5 essential tips for media relations and PR professionals on how to send video and photo assets that newsrooms will actually use. If you want your story to get picked up by local TV stations, the way you shoot and submit your visuals matters.

Learn why it's crucial to shoot horizontal video, keep the camera steady, and provide good lighting to ensure high-quality visuals. I also explain how to record concise soundbites, capture a variety of shots, and submit your media files as links instead of attachments to avoid getting ignored by journalists. These practical tips will help you increase your chances of securing valuable earned media coverage.

Whether you're working with small businesses, nonprofits, or corporate clients, this episode will give you the insights you need to create newsroom-friendly content.

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