How To Sell More Cars at a Dealership Today

Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that or the other thing, not even how it was just a couple of years ago during the pandemic - How to make the cash register ring TODAY Share 0 Share 0 Tweet 0 How To Sell More Cars PodcastSubscribe to the How To Sell More Cars Podcast on Apple, Amazon, or Player.FM. Visit our Free Car Sales Training page for more videos, articles, and automotive marketing ideasThis episode HOW TO SELL MORE CARS AT A DEALERSHIP TODAY recorded live on 6.7.23 - Full Transcript belowSummaryHow to sell more cars. 0:04Introduction to Terry Lancaster, author of How To Sell More Cars.What's changed in the automotive industry.What's changed at car dealerships in the last three years.Making more friends and selling more cars. 4:30Facebook is an 850 pound gorilla.95% of the adult population is a monthly facebook user.Facebook and LinkedIn are two-way communication.Make more connections and not just make more noise.The robots are coming for your job. 7:23Watch out, the robots are coming for your job.AI Chatbots now beat the Turing TestThe only constant in the car business is change.How can you help us with facebook? 12:42The importance of being connected at every point.A year from now, facebook will be a reminder.Check in at the dealership every day.How to use reviews as social proof. 17:45The power of social proof and reviews.Why frequency is the key to the unconscious mind.Make sure to make friends on facebook.The average person has zero car salespeople as friends.Be social, not salesy. 22:50Be social, not salesy. Be social.You don't have to be kanye famous to be famous.Getting ahead of the deal and connecting with people before they raise their hand to buy a car.The biggest changes in the car industry.Big Time Radio Announcer Voice Guy 0:04 How to sell more cars.Terry Lancaster 0:08 Hey everybody, welcome to the How to sell more cars Podcast. I'm Terry Lancaster and I'm also the author of How to sell more cars I wrote the book How to sell more cars just about three years ago but it's right in the middle of right in the middle of everything is shut down. So I one thing I did in the middle of COVID is I have been doing my podcast, Dawn was going to get you some radio show. And I had been doing the luggage some radio show, and I went ballistic right after right after COVID started, and I interviewed every Barisan at every store I could get my hands on and just just quick five minute interviews. What's going on on the ground right now? William J was one of the ones that I had had a chance to talk to you back then when this was going on. And what we did, what came out of that is that out of all those interviews and all the dozens of interviews I've done with some of the top performing salespeople in the automotive industry and some of the best sales trainers in the automotive industry as I took all that information and coalesce it into the house, sell more cars book, How to sell more cars, make more friends, sell more cars, make more money, have more friends, sell more cars. And the thing about writing a book is you think books are forever right?continued below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded ...