How To Scale From $200K (Without A Single Hire)

When you’re building a Soloist expertise business, it’s pretty common to plateau around $200K or so in revenue.

Typically at that point, you’ve found your groove and can reliably hit that number—but if you want to scale beyond that, conventional wisdom screams that it’s time to hire employees.

Uh, no.

You’ve got plenty of faster, easier and safer choices when you want to scale:

Why hiring employees can be a viable model (I built and sold a boutique firm to the big boys for seven figures), but is front-loaded with challenges and risks.

The role niching can play in busting through a revenue plateau—by weaving yourself into an existing cohort of clients and buyers.

How to think about productizing your services and its impact on your revenue, your pipeline and your lifestyle.

Moving from implementation or execution services to high price point advisory options.

The three criteria you need to meet to make raising your prices a slam dunk.

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TRANSCRIPT

Rochelle Moulton

00:00 - 00:52

You might have a business where you come in, you do a project, and you exit never to be seen again. But many of you do work that produces deep tentacles into client organizations, so you want any productized services you offer to support that. Hello, hello. Welcome to the Soloist Life Podcast, where we're all about turning your expertise into wealth, impact, and power. I'm Rochelle Moulton, and frankly, I'm still deciding how it feels to add power at the end of this intro, probably because I've never really been about power per se, but about my personal definition of wealth, enough money, free time, independence, flexibility and impact to enjoy my life and my work.

Rochelle Moulton

00:52 - 01:37

But as I said in my last solo episode, as soloists, we definitely have economic and leadership power, and it's time we use them. So I'm keeping that thought, power, and channeling it in this space for now. Speaking of power, today I want to talk to you about how to scale after you hit $200,000 or so in revenue. And the reason I want to hit on this today is I just tripped over a podcast episode about this topic, and I couldn't disagree more with the host's conclusions. See if you can't guess why. The main piece of advice was, wait for it, it's time to hire someone who does what you do, a mini-me.

Rochelle Moulton

01:38 - 02:24

Now, look, if your goal is to grow a business with employees, this is actually not bad advice. Somewhere around $200,000 is often when solos selling expertise bump up...