Ready to turn your retreat dream into a six-figure revenue stream—without a huge audience? In this masterclass from the Wild Woman with Impact Summit, retreat strategist Leni Cavazos (The Retreat Planner) reveals the exact system she’s used to help coaches, healers, and entrepreneurs sell out retreats, build waitlists, and keep 30–50%+ profit margins.

👉 Join the next Sold Out & Profitable Retreats Challenge (live, 4 hours): https://theretreatplanner.com/challenge
Build your profitable retreat plan in one session: pricing for profit, magnetic messaging, and a rinse-and-repeat sales strategy.

What you’ll learn

• Why 80% of retreat leaders lose money (and how to avoid it)

• Pricing for profit before you ever book a venue

• Crafting results-oriented, magnetic messaging (no more “Relax & Reset in Bali”)

• How to pre-sell and build a waitlist so retreats stop being risky

• Real examples: 76-person waitlist, 21 guests to Spain, quarterly sell-outs

Who this is for
Coaches, experts, consultants, speakers, and creators who want profitable, repeatable retreats that elevate their brand and feed their offers, all with clear systems and loyalty marketing baked in.

Join the challenge: https://theretreatplanner.com/challenge
(Spots limited. Designed to get your pricing, plan, and sales map done.)

About Leni
Leni has 18+ years in hospitality and global events (The Ritz-Carlton, Marriott Bonvoy) and builds loyalty-driven retreat businesses for clients worldwide.

00:00 Intro & poll: Dreamers, hosts, and goals for today
02:15 The opportunity: retreats as a six-figure revenue stream
05:02 Why most leaders lose money (the 80% problem)
08:20 Leni’s background (Ritz-Carlton, Marriott Bonvoy, global events)
12:55 The mindset shift: retreats are a business model, not a hobby
16:18 Mistake #1: Booking venues before you can sell
18:40 Mistake #2: Pricing by gut vs. pricing for profit
22:05 Mistake #3: Selling a vacation, not a transformation
25:10 The system overview: pricing → messaging → 22-way sales plan → waitlist
28:45 You don’t need a huge audience (you need clarity & systems)
32:04 BHAG moment & creating flexibility inside a proven framework
38:44 Case Study #1 (Christi): covering profit before the event
41:25 Q&A: upsells, waitlists, and loyalty marketing
45:21 Advanced: building waitlists & pre-sale momentum
49:00 Case Study #2 (Matthew): 21 to Spain + 76-person waitlist
52:20 Case Study #3 (Tiffany): quarterly sell-outs + one luxury retreat
55:10 Your next step: the Sold Out & Profitable Retreats Challenge
59:30 Logistics & live Q&A wrap

If this sparked your retreat dream, make it real. Join the Sold Out & Profitable Retreats Challenge (live, 4 hours) and leave with your pricing, messaging, and sales plan done: theretreatplanner.com/challenge
Questions about pricing, venues, or waitlists? Drop them below and I’ll reply.

What really makes a retreat sell out? Is it your intuition? Your brand? Your pricing? Or your ability to hold the vision even when sales feel slow?

In this special panel episode of How to Run Profitable Retreats, I sat down with an extraordinary circle of retreat leaders and industry experts—including Abby Gooch, Liesel Albrecht, Kellie Sabas, Victoria Shaw, Sil Eiler, and Malvina Messler—for an unfiltered conversation on what it takes to run a retreat that not only transforms lives… but also generates real profit.

🖤 We go beyond the fluff and dive into the strategic AND soulful pieces of the puzzle:

• Why 90% of first-time retreat leaders never host a second retreat (and how to avoid being one of them)

• The biggest pricing mistake that keeps soulful women stuck and broke

• The #1 marketing myth retreat leaders fall for—and what actually drives conversions

• Intuition vs. data: when to follow your gut and when to let your KPIs lead

• The sacred power of loyalty marketing and building repeat retreat clients

• Why retreat selling is not just about having a pretty location (hint: it’s about YOU)
  
  

Whether you’re a retreat dreamer or a seasoned facilitator looking to scale, this conversation is your compass.

👀 Bonus:
We also reveal the details (and deep discounts!) for the upcoming Sell Out Retreats Summit in San Diego, happening October 4–5, 2025. You’ll want to be in the room.

🎟️ Join us in San Diego:
https://womensretreatsworldwide.com/registration?am_id=lenicavazos1842
✨ Use Coupon Code RETREATLEADER for $200 OFF!

💭 If this episode inspired you, share it, rate it, or send it to a retreat leader who needs it.

🖤 Let’s build transformational businesses that last.

Plan a Profitable Retreat

Start here to get the tools, support, and strategy you need:

Book a free consult → https://theretreatplanner.com/go

Download the Profit E-book → https://theretreatplanner.com/profitebook

Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook

Join the Sold Out & Profitable Intensive → https://theretreatplanner.com/challenge

Attend the Live Workshop → https://theretreatplanner.com/live

Follow on Instagram → https://instagram.com/theretreatplanner

In this episode of How to Run Profitable Retreats, I’m joined by Brent McCann—a mindset coach and men’s retreat facilitator—who shares the honest, behind-the-scenes story of running his first retreat from idea to execution.

Brent opens up about:

▪️ The moment in meditation that sparked his retreat vision
▪️ Facing fears, self-doubt, and the unexpected magic of breakthrough moments (like zip-lining transformations!)
▪️ The realities of pricing, profit margins, and learning from “what worked” vs. “what didn’t”
▪️ Why authentic marketing and alignment matter more than chasing followers
▪️ The power of retreats to help men open up, connect, and transform their lives

If you’ve ever wondered whether you’re ready to take the leap and host your first retreat—or if you’ve hosted one and felt unsure about your next steps—Brent’s story will inspire you to keep going.

Tune in for real talk about retreat leadership, profitability, and creating experiences that change lives—including your own.

Listen now and remember: your retreat dream is bigger than you think.

👉 Connect with Brent: True North Retreats | @realbrentmccann

If you enjoy this episode, share it and leave us a rating!

Plan a Profitable Retreat

Start here to get the tools, support, and strategy you need:

Book a free consult → https://theretreatplanner.com/go

Download the Profit E-book → https://theretreatplanner.com/profitebook

Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook

Join the Sold Out & Profitable Intensive → https://theretreatplanner.com/challenge

Attend the Live Workshop → https://theretreatplanner.com/live

Follow on Instagram → https://instagram.com/theretreatplanner