How To Rebrand, Part II: Rebranding within Relationships

In Part II of The Rebrand Within series, we explored what it means to rebrand your relationships, not by cutting people off, but by realigning with the version of you that’s evolving. Using the metaphor of a suitcase, we unpacked the emotional baggage we’ve been carrying, checked the pockets for subtle patterns and outdated dynamics, and intentionally repacked only what serves our next chapter.

This episode was a reminder that rebranding is not rejection, but instead, it’s refinement. It’s about reassessing roles, boundaries, and energy exchanges in a way that honors growth. It is a reminder that sometimes, the most self-loving action you can take for yourself and others is to present yourself differently.

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Chapters

• (00:00:03) - Intro
• (00:01:05) - Imagine a suitcase - grounding the episode
• (00:02:18) - Unpacking the old baggage
• (00:06:02) - Reflection on early seasons on CC&C
• (00:07:11) - Trying on your new identity
• (00:12:23) - Cleaning out the packets (small beliefs, shrinking for others, etc)
• (00:15:56) - Repacking with intention
• (00:19:18) - Navigating the journey ahead
• (00:22:52) - Call to action
• (00:24:05) - Our 5-part Rebranding Series: An Overview
• (00:29:52) - Outro and words from Lolita E. Walker