Don Vito Corleone was one of the most ruthless criminal masterminds in fiction.

He also would’ve made a killing as a marketer.

How do we know?

Cos we followed 5 lessons from “The Godfather” and they helped our agency DOUBLE our client base over the past 90 days.

You could say we gave them “an offer they couldn’t refuse”…

(Nothing illegal, of course!)

In this episode, you’ll learn:

• Why no matter how good your marketing is, the OFFER is king
• Who your REAL enemies are (hint: it’s not always your competitors)
• The ONE lifeline that all businesses (even the most powerful ones) need
• How to win by setting an ‘Impossible Goal’ and getting your ‘hands dirty’

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most people would be thrilled to hit 40% on their webinar attendance rate.

With a bit of ‘radical’ marketing and some clever AI use, we were able to hit a MONSTROUS 84% show-up rate for our client’s webinar.

Learn how we did it in today’s episode!

You'll discover:

• How AI does powerful market research that used to take WEEKS – in just hours
• The PBH Test that tells us what gets clicks BEFORE we spend our full ad budget
• Why Sprint Webinars are CRUSHING the competition (while being a LOT easier to run)

Learn more about Sprint Webinars here: https://www.radical-marketing.com/sprint-webinar/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Tired of hearing that B2B lead gen is dead?

Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way.

Here’s the truth: most people give up way too soon or just follow the same tired scripts.

In B2B, you have to be smarter, more persistent, and sometimes... a little old-school.

In this episode, I'm pulling back the curtain on the exact B2B lead generation strategies we use at Radical Marketing—and for our clients—to keep the pipeline full.

You'll discover:

• Why cold email isn't dead, and the one tool we use to get a positive reply almost every single day
• The anti-pitch approach that actually starts conversations (instead of getting you blocked)
• How LLMs (like ChatGPT) are driving 30% of our agency's leads
• Other strategies that most B2B businesses don’t do anymore that STILL get you top results

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com