How To Make Hard Decisions Under Pressure
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What do you do when quitting feels justified?
Jonathan Cohen sits down with Iron Cow Boy legend James Lawrence to unpack how elite performers make hard decisions under extreme pressure. From intentional suffering to mental resilience, James explains why preparation—not emotion—defines success.
Drawing from his book Iron Hope: Lessons Learned From Conquering the Impossible, he shares how small promises, discipline, and ethos sustain performance when everything hurts.
Listen now on YouTube and Spotify—and book James’ keynote to equip your organization with practical tools for resilience, leadership, and ownership.
🎯 3 KEY TAKEAWAYS
- Mental toughness is built before crisis moments—not during them
- Suffering without preparation is failure; intentional discomfort fuels growth
- Clear values and daily inputs matter more than motivation or emotion
Timestamps
0:00 Intro
4:11 Navigating Peak Moments and Mental Resilience
9:00 Handling Uncertainty and Mental Shifts
15:57 Suffering and Greatness: Intentional vs. Lack of Preparation
23:14 Balancing Suffering and Purpose
28:38 Defining Mental Toughness and Building Resilience
32:59 Navigating Injuries and Recovery
37:29 Balancing Personal and Professional Goals
41:27 Inspiring Future Generations
45:19 Final Thoughts and Future Plans
Connect with James Lawrence
Website: https://ironcowboy.com/
Instagram: https://www.instagram.com/ironcowboyjames/
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