How To Know Exactly Who Wants Your Product!

The problem this speaker solves:

Many businesses struggle to know exactly who their ideal customer is — and end up wasting time, money, and effort chasing the wrong audience.

Imagine you’re running your business, pouring your heart into marketing, and still wondering: “Why aren’t my dream clients finding me?” You tweak your ads, post on social media, and send emails, but nothing seems to click.

That’s where Catharine O’Leary comes in. Known as The Quiz Queen, Catharine has spent over 30 years helping global brands like Apple, Adobe, and Pepsi uncover exactly what makes their customers tick.

In this episode of East Trade Winds, Catharine shares her secret to knowing your audience: asking the right questions — including what she calls the “3:00 AM question” — the one thing that keeps your customer awake at night.

She introduces a powerful AI tool that delivers a nine-page deep dive into your ideal client’s profile, helping you fine-tune your messaging and engagement. Whether you’re launching your first business or scaling to the next level, these insights can help you connect with the people who are already ready to say “Yes” to you.

Key Topics Covered

• How to uncover your true ideal client
• The “3:00 AM question” and why it’s a game-changer
• How big brands use targeted questions to win loyal customers
• Using AI to create a complete, detailed client profile
• Crafting messages that resonate and convert

Guest Links & Resources

• Catharine O’Leary LinkedIn: Catharine O’Leary
• Join CIA Now: joincianow.com

Special Mentions
Thanks to the East Trade Winds community for supporting this episode.

Connect & Contact

📧 Email us: [e-mail]
🎥 Watch the full episode on YouTube: How To Know Exactly Who Wants Your Product!
🎙 Listen to the podcast: East Trade Winds – Episode S2E043
📅 Attend our next East Trade Winds Tuesday event (8–9 AM EST): Register here

Call to Action

If you’ve been guessing at who your audience is — stop. Watch this episode, connect with Catharine, and join us next Tuesday to meet other thought leaders who can help your business grow.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.