How To Incorporate Fandom Into a B2B Marketing Campaign

B2B marketers need to be strategic in their advertising efforts, leveraging innovative platforms to maximize ROI and build meaningful relationships with potential customers.

In this conversation, our hosts cover the complexities of B2B marketing budgets, particularly focusing on the challenges of ad waste and the strategic opportunities presented by Audacy's MLB streaming services.

They discuss the importance of targeting the right audience and present a compelling case study that illustrates the effectiveness of a multi-faceted advertising approach.

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