How To Hire A Marketing Company Without Getting Scammed Like I Did

Marketing can build your shop or quietly bankrupt it.

In this episode, Kevin breaks down why most marketing promises are smoke and mirrors, and what shop owners should actually measure if they want booked work, not “impressions.”

What you’ll hear in this episode
• Why “impressions” are the most abused metric in marketing
• The tracking question every shop must ask on every customer
• Why Google Business Profile is the real local gold mine and it’s free
• How to handle bad reviews without looking weak or corporate
• How Kevin audits marketing so he can cut spend and increase results

If you’re paying for marketing and you can’t tie it to booked work, you’re not marketing...You’re donating.

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