How To Get More Motorcycle Cases - Attorney Paul Hernandez - PIMM106 Podcast

Personal Injury Attorney and Harley Davidson rider Paul Hernandez discusses what it means to be known in the Virginia motorcycle community. This is an excellent episode - if you are considering a niche, listen to every minute of this podcast at least once. We have talked about the benefits of niching down a few times before. We primarily discuss niching as a strategy to attract more clients in saturated markets. It also makes sense when you are a member of a community that is regularly at risk for catastrophic injury. This is especially true in the motorcycle riding community. Visit Attorney Paul Hernandez here: https://www.kalfusnachman.com/attorneys/paul-r-hernandez/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. https://youtu.be/lsrcoWmAhOY Transcript: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. We have talked about the benefits of niching down a few times before. We primarily discuss niching as a strategy to attract more clients in saturated markets. It also makes sense when you're a member of a community that is regularly at risk for catastrophic injury. This is especially true in the motorcycle riding community. Now, every personal injury lawyer would love to have more motorcycle accident cases, but they seem impossible to regularly get through the door. However, Paul Hernandez: of Calphus and Nackman has figured out how to become the motorcycle accident lawyer throughout Virginia. He joins us today to share his insight. It's on what works and what doesn't. Thank you so much for joining us today, Paul. Paul Hernandez: Thank you. Appreciate you inviting me. Lindsey: Well, tell us a little bit about yourself and about your practice. Paul Hernandez: Yeah, so I've been practicing 30 years. It's hard to believe that time flies so fast. We have a team of 16 lawyers here, and our staff's about 90 people. We started handling personal injury cases. We do personal injury. We do longshore and workers' compensation, and we do social security disability. But we have a special area, a special division at our firm, and that is our Law Tigers division. We're a Law Tigers group. We're part of that group. But I have a specific group of people who handle all of our motorcycle crashes, and it's a select team of people. So if it's an investigator, if it's a paralegal, if it's a lawyer, if it's a negotiator, it doesn't matter. Everybody rides. Everybody's in the community. Everybody supports the community. So, you know, what is our firm? We do handle cases. I'm licensed in North Carolina and Virginia, and we have people licensed in Maryland and D.C. and things of that nature. But, you know, our big part is Virginia. And by handling motorcycle cases, you know, we've really become experts and specialists in that field. And everybody can't do that. But I know we're going to talk about that in a little while. But that's a little bit about who Calpus Enactment is. The firm has been around for over 45 years. So it's a great ride, to be honest with you. I'll be honest with you. I love coming to work every single day. Lindsey: And that's the best job to have, you know, regardless of what industry you work in, regardless of what sector, legal sector you work in. If you are loving what you do, then you are going to be serving your clients in absolutely the best capacity. And this is clearly a passion for you because you're a part of the motorcycle community. Paul Hernandez: So the big question, the most important question. Of course, what kind of bike do you ride? And how long have you been riding? Right. So it's funny. said, what type of bike do you ride? What type of bike do you like to ride? Right? So I have been riding. Oh,