How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.

Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.

He shares simple strategies to boost conversions, build trust, and grow your store.

Topics discussed in this episode:

• Why fixing conversions matters more than more traffic.
• What theme mistakes silently hurt your sales.
• Why clarity beats persuasion in e-commerce.
• How filters and menus boost category conversions.
• What checkout tweaks lift sales fast.
• How one post-purchase question reveals issues.
• Why AI boosts teams, not replaces them.
• How customer language improves descriptions.
• What a $60M growth story teaches about scaling.
• Why now is the best time to start e-commerce.

Links & Resources

Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale

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