How To Create A Sport-Defining Film

Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next.

Show Notes:

Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE

TTL: https://www.instagram.com/that.triathlonlife/

Lionel Sanders: https://www.instagram.com/lsanderstri/

Paula Findlay: https://www.instagram.com/paula_findlay/

Ötillö: https://otilloswimrun.com/

Extreme Triathlon: https://xtri-series.com/

Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions

Brand, Product, Content (BPC):

Foreign Rider: https://www.foreignrider.com/

Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/

Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU

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