How To Create A Multi-Platinum Record Label | Finding A Music SuperStar Ft. Dumi Oburota

Having a Number 1 Hit single is hard, now imagine doing that 8 TIMES! Our next guest Dumi Oburota is no stranger to the top of the charts. From founding his music record label Disturbing London, he hit the ground running with his first artist (cousin and later business partner) Tinie Tempah. As a music entrepreneur there is no doubt that the journey has been an adventure! It is a pleasure to hear him give advise on the music industry

From a young age, Dumi Oburota was no stranger to entrepreneurship from spending time at his Dad's grocers and Uncle's Cash & Carry, he knew that he always wanted to build something that embraced all communities. While balancing days at grammar school and nights growing up in the heart of South London, he honed his skills for navigating different worlds. A skill that will prove invaluable when it came to taking on the UK music industry head-on! Very few platforms have been able to capture the culture on so many levels and so many different genres from Fashion to festivals in Ibiza, from Popstars like Jessie J to Hybrid stars like Poundz. Disturbing London has managed to always have a finger on not just the pulse of the UK music industry, but culture. A success which has translated globally. Dumi Oburota has always focused on being a cultural supplier, and their recent JV with Parlaphone is a sign that he is ready to push even more barriers in years to come.

Listen as Dumi breakdowns the logistics of starting a record label and navigating the music industry. The lessons, the hardships and the joys of building lifetime relationships while creating a revolutionary legacy.