How TikTok Grew My Real Estate Business w/ Madelyn Townes | S2 E5

In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Madelyn Townes, a rising star in real estate who has built a powerful personal brand through TikTok and Instagram. Madelyn shares her journey from traditional lead generation to becoming a social media powerhouse, attracting clients with authenticity, consistency, and valuable content.

If you’re a real estate professional looking to harness social media marketing, grow your personal brand, and understand what it takes to connect with today’s digital-savvy clients, this conversation is packed with insights you don’t want to miss.

We cover everything from TikTok strategy for real estate agents to authentic content creation, navigating negativity online, and how to make social media your ultimate lead-generation tool.

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What You’ll Learn in This Episode:

· How Madelyn grew her real estate business using TikTok

· Why authenticity beats perfection in social media

· Strategies for consistent content creation without burnout

· The role of mindset in overcoming self-doubt

· Tools and tactics for editing and posting content efficiently