How Strategic Design Drives Funding, Revenue, and Growth

This episode of TechXY Turbo explores how the right design and development approach can dramatically accelerate a product's path to market and profitability. Lena Levine, CEO of Forcoda and TEDx speaker, has spent over a decade helping founders transform ideas into successful software solutions. Her track record speaks volumes: clients have secured millions in funding, achieved pre-sales before launching MVPs, and seen revenue jump from.

As Entrepreneur in Residence at Launch NY and co-founder of multiple tech initiatives including Startups Community and the former Girl Develop It Buffalo chapter, Lena bridges the gap between technical execution and business strategy. Her approach focuses on market validation before expensive development, strategic design that turns users into advocates, and go-to-market strategies that prove product-market fit early.

In this conversation, Lena shares insights on why most startups waste money on premature development, how design thinking drives funding success, and what it really takes to get a product from zero to revenue without burning through your budget. Listeners will discover the frameworks behind products that sell themselves and the strategic validation process that separates successful launches from expensive failures.

Recorded at ROC Vox Recording & Production in Pittsford, NY. Learn more at https://rocvox.com.

#MVP #design #startup #UX