How Startups Should Approach PR with Yury Molodtsov

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.

Key Takeaways:

- How to create a successful newsletter

- Why AI is no longer a differentiator

- Effective crisis communication strategies

Episode Timeline:

1:30 Why newsletters should be niche

3:50 Who is Yury's target audience?

4:55 Yury's favorite fact

6:10 Why companies shouldn't boast about using AI

9:15 The average person's impression of AI

10:45 When should startups start investing in PR?

13:25 A PR freelancer's first look at a startup

15:45 How to place stories into top-tier media

20:20 The future of journalism

22:00 Journalists need to develop their own brands

23:35 Yury's approach to crisis management

This episode’s guest:

• Yury Molodtsov on LinkedIn

• MA.Family

• Yury on X

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