How Social Shopping Is Changing E-Commerce

William Gasner, CMO and Co-Founder of Stack Influence, joins Will Laurenson to break down how brands can master influencer marketing at scale. They unpack why micro-influencers outperform big celebrities, the challenges of managing thousands of authentic voices, and how automation is transforming the landscape. William offers a candid look at how TikTok, Instagram, and emerging social commerce trends are reshaping the market, and what brands must get right before launching influencer campaigns. Whether you want to build a loyal “passion promoter” army or break free from overreliance on ads, this episode is packed with practical, honest advice for marketers.