How Social Media Is Changing Fixed Ops Careers with Austin Conroy

In this episode, host Kaylee Felio reconnects with Austin Conroy, also known across social media as “Dealer Plate Guy.” Over the past two years, Austin Conroy has skyrocketed from fixed ops director at Rohrman Automotive Group to also an industry influencer with hundreds of thousands of followers across Instagram, TikTok, and YouTube.

Kaylee and Austin dive into the journey behind his viral dealership sketches, how he balances creativity and accuracy to keep both the automotive pros and customers laughing— and learning——and why authenticity is still the golden rule of building an engaged community. The conversation spotlights how Austin Conroy’s brand of comedy helps bridge connections, boost recruiting, and even drive industry

change.

You’ll also hear stories that go beyond the showroom: wrangling viral fame at the grocery store, lessons in time management, how beekeeping and dealership life unexpectedly intertwine, and the importance of embracing new platforms and opportunities (including landing brand deals and inspiring others to jump into content).

If you’re in the dealership world (or ever thought about picking up your phone to record a skit), this candid convo will ignite your creativity—and give you permission to laugh at the quirks we all know and love.

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Takeaways

1. Authenticity Wins

2. Content Drives Opportunity

3. Comedy = Culture Change

Chapters

00:00 "Awkward Encounters and a Solution"

03:54 Inspiring Through Relatable Content

08:55 "Finding Creativity Through Skits"

11:51 "Finding Your Social Media Voice"

15:22 "Content Views vs. Conversions"

19:08 "Training: The Wrong Way Example"

20:35 Grateful for Supportive Auto Group

22:42 Managing Content and Time Efficiently

28:32 "Side Hustle for Starbucks"

31:48 "Less Attention for Fourth Child"

32:29 Beekeeping Inspired by Coworkers

36:04 Passionate About the Car Business

39:41 Editing and Filming Dynamics

42:10 "Social Media Insights Podcast"

Kaylee Felio

LinkedIn: https://www.linkedin.com/in/kayleefelio

Website: https://www.partsedge.com

Austin Conroy:

LinkedIn: https://www.linkedin.com/in/austin-conroy-05b4795a/

Website: https://tr.ee/wBoxDaNHpE