How Social Has Changed in the Last Decade

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview.

They dive into:

• How agency life has evolved—from hero graphics to real-time shareable content

• Why embracing change is non-negotiable for anyone in social

• The mindset that separates thriving marketers from the ones who burn out

• Radical candor as a superpower in leadership and client relationships

• Why community and shareability are at the center of where social is heading next
  
  

Theresa also breaks down the traits of people built for agency life—and why you should run toward the deep end if you're serious about growing fast.

#VoicesOfSportBeach #CannesLions #SportBeach #AgencyLife #SocialMediaStrategy #DigitalMarketing #MarketingLeadership #BusinessOfSocial

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

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