How ‘Slightly Fu**ed-Up’ motivates people to buy into- and work at Freitag – interview with Oliver Brunschwiler, ‘Lead Link’

In the land of bags, 'Freitag' stands for 'messenger', 'made in Switzerland from recycled truck tarp', 'designed by the bros', and ... "slightly fucked up," as 'Lead Link' tells us . And he is not only talking about the bags, but also about the brand and company culture, as you will hear in our interview with Oliver Brunschwiler. Continue reading →