How Silksong Won By Breaking the Rules of the Games Industry

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Hello! We are mere hours away from Hollow Knight Silksong FINALLY coming out and we want to talk about the true phenomenon that is this game. It had such an interesting trajectory and although it broke all the traditional rules of video game marketing and game industry best practices, it's on its way to becoming one of the biggest games of 2025. How did Team Cherry make it happen? Let's dig into here.

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