Most people see the 700,000+ followers.

The 30,000-person team.
The $10M+ organization.

What they don’t see?

The infrastructure underneath it.

In this episode of How She Built It, Holly Lynn breaks down how she went from running an Etsy shop to leading one of the largest organizations in her industry and how she engineered duplication that actually scales.

We cover:

• How she built a content rhythm that didn’t lead to burnout
• Why batching content changed everything
• How to create a “bank” of duplicatable resources
• What most leaders underestimate about confidence and scale
• How simple systems reduce stress and quiet your phone
• Why infrastructure, not hustle, creates long-term growth

If you’re building a team, scaling a business, or leading people… this episode is your blueprint.

Visibility gets attention.
Infrastructure builds legacy.

New episodes drop every Thursday.
Follow the show so you don’t miss what’s next.

00:00 From Etsy to Network Marketing
02:30 The Hustle Phase
05:00 Weekend Content Batching Strategy
09:00 How to Create a Duplicatable Content Bank
13:00 How Systems Reduce Leader Stress
16:45 What Leaders Underestimate About Confidence
19:30 Why Simplicity Wins

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🛒 Holly’s Content Creator Essentials (Amazon Bundle)

Connect with Karrie Augustine Boyle:

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If you’re building something powerful but your backend feels messy, manual, or stuck in spreadsheets… this episode is for you!

In this episode I sat down with Mickela, founder of Glaciers to Grapevines, a luxury retreat company curating transformational experiences for high-achieving women in Italy, Morocco, and beyond.

When we first connected, her vision was clear. The demand was there. The retreats were booking.

But behind the scenes?!

• Excel tabs
• Manual follow-ups
• Scattered payment systems
• Messages living everywhere
• No centralized structure

In this episode, we unpack:

– What almost capped her growth
– The stress of running everything manually
– Why delegation felt scary
– How automation changed her confidence
– What structure actually frees you to do

If you’ve ever laid your head down at night wondering if something fell through the cracks, you’ll relate to this one.

Because vision isn’t the hard part.

Chapters

00:00 Introduction to Business Challenges

01:14 Mickela's Journey and Retreats

04:06 The Messy Backend of Business

07:27 The Need for Structure and Support

09:09 Recognizing the Demand for Retreats

11:14 The Importance of Delegation

13:43 The Benefits of Automation

16:43 Overcoming Self-Doubt and Hustle Culture

Structure is.

And success isn’t accidental. It’s built.

New episodes drop every Thursday.
Follow the show so you don’t miss what’s next.

Connect with Karrie Augustine Boyle:
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Connect with Mickela | Glaciers to Grapevines:

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Facebook

What actually goes into building a successful business?!

Not the highlight reel.
Not the “just believe” version.
Not the marketing hacks.

The real build.

The backend decisions.
The structure.
The moments that almost capped growth.
The systems that changed everything.

How She Built It is a weekly sit-down with women who didn’t just grow, they built.

Hosted by Karrie Augustine Boyle, CEO of Automate & Elevate, this show unpacks what scale actually requires.

If you’re building something serious…

This room is for you.

Success isn’t accidental.
It’s built.

New episodes every Thursday.

Where to find me:

Facebook: https://www.facebook.com/kaugustine/

Instagram: https://www.instagram.com/karrie.augustineboyle/