How Rwanda Reinvented Itself

Many westerners associate Rwanda with the brutal genocide that overtook the country 30 years ago. But since then, Rwanda has made a huge investment in tourism — building new infrastructure, museums, music venues, and more. Now, it’s one of the most popular destinations in Africa. In this episode: Rwanda’s rebirth, how tourism has changed the country, and why this compelling narrative is more complicated than it appears.

SHOW NOTES:

1. How to rebrand a country
2. Mighty Popo’s KigaliUp Festival
3. Support Rwanda’s School of Create Arts and Music
4. Kigali Genocide Memorial
5. Tourist attractions in Kigali

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