How Rivian Designed the R1, R2 & R3 — Jeff Hammoud, Chief Design Officer

On this episode of The InEVitable by MotorTrend, we sit down with Jeff Hammoud, Chief Design Officer at Rivian, to unpack the full design story behind the Rivian R1T, R1S, R2, and R3.

Jeff shares his journey from Chrysler and Jeep to joining Rivian in its earliest days—when there was no logo, no brand, and barely a prototype.

We dive deep into how Rivian’s iconic design language was created, why the trucks look friendly instead of aggressive, and how real-world use cases (like motorcycles, garages, and families) shaped the vehicles.