How Remodeling Contractors Can Master the Customer Journey: From Lead to Lifelong Client

In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for.

Carl walks through each phase of the homeowner journey:

Awareness: How to show up in local search and map listings
Consideration: Why portfolios, case studies, and project photos matter
Decision: Winning the estimate war without racing to the bottom
Advocacy: Turning happy customers into powerful brand ambassadors

You’ll also learn:
✅ Local SEO strategies for remodeling businesses
✅ How to use reviews, consultations, and social proof to build trust
✅ The role of personalized marketing at every phase of the buying journey
✅ Why “communication equals wealth” in today’s remodeling market

Whether you’re a kitchen remodeler in Phoenix or a general contractor in Ohio, this video gives you the playbook for aligning your marketing with how homeowners actually make buying decisions.

📞 Need help mapping your marketing to your customer’s journey?
Schedule a free strategy session at: https://remodelingmarketingteam.com/get-started

🛠️ Recommended Actions:

• Embed review widgets on your website
• Showcase before/after photos on social media
• Create a featured project section on your site
• Follow up with past clients and request testimonials

#RemodelingMarketing #CustomerJourneyMapping #HomeRemodelingBusiness #ContractorMarketing #InboundMarketing #SEOForContractors #RemodelingContractors #LocalSEO #BrandAdvocates #HomeImprovementMarketing #CarlWillis

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