How Recording Conversations Transforms Dealership Profitability | Shift into Profit ft. Jake Cronin

In this episode of Shift Into Profit, Jason Harris sits down with Jake Cronin to break down one of the biggest missing pieces in dealership performance: measuring and coaching the in-person customer conversation. Dealerships invest heavily in training, process, and technology — yet most still rely on gut instinct to determine whether those processes are actually being followed. That gap leads to missed revenue, inconsistent customer experiences, compliance risk, and a revolving door of talent. This episode dives deep into why people still buy from people, why face-to-face interactions matter more than ever, and how modern process intelligence tools are reshaping dealership profitability — without replacing the human element. If you’re a dealer principal, GM, fixed ops leader, or sales manager looking to improve performance without adding friction, this is a must-watch. Catch Siro at NADA: North Expo Hall — Booth 6368N 🟡 For more on Siro, visit: https://www.siro.ai/