How Real-Time Sports Betting Will Transform Live Broadcasting | Mark Phillip, MetaBet

What if your betting app knew when the next epic moment was coming… before you did?

In this episode of 15M Mastery, we sit down with Mark Phillip, CEO & Founder of Are You Watching This?! and MetaBet, to uncover the future of live sports betting, broadcast tech, and the emotional psychology of fandom.

From real-time excitement algorithms to the role of storytelling in bet conversion, Mark breaks down how AI, latency, UX, and regulation are shaping the next evolution of sports engagement. Whether you're a sportsbook operator, media exec, or product strategist, this conversation will spark fresh ideas on how to build better, more intuitive, and more profitable betting experiences.

What You’ll Hear:

0:00 – Meet Mark Phillips & the science of epic moments

3:12 – Fandom as emotional wagering: why betting works

6:48 – Why most sportsbooks fail the UX test

10:03 – The real reason Barstool & ESPN Bet underperformed

13:17 – Building real-time betting moments into broadcasts

15:44 – The broken mid-funnel in sports betting UX

18:25 – Live betting latency and the future of real-time odds

22:00 – What comes after AI? Fan reactions as content

25:30 – Mark’s 5-year vision for social betting and live interaction

This episode is perfect for:

iGaming marketers and C-levels, Sportsbook product teams. Media and broadcast tech execs, Fan engagement and UX specialists, Gambling industry investors and VCs, Sports content creators and strategists

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Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.