How Product Leaders Can Use Sovereign Cloud to Help Customers Navigate Geopolitical Uncertainty

Time to Value podcast host Craig Lowery and guest René Büst explore how product leaders can leverage sovereign cloud solutions to navigate geopolitical uncertainties. The discussion delves into the complexities of digital sovereignty, emphasizing the importance of control over software and hardware infrastructure, and the challenges posed by geopolitical tensions. The podcast highlights the growing need for organizations to reassess their dependencies on U.S. cloud providers and explore regional alternatives to ensure data sovereignty and operational autonomy. Additionally, the episode offers practical advice for product and services leaders on risk management and enhancing technological sovereignty through diverse partnerships and open-source technologies.

René Büst is a senior director and analyst at Gartner, specializing in the cloud services market within the technology and services provider organization. With more than 20 years of experience, René’s expertise spans cloud IT services, digital sovereignty, and digital business operations. His advisory services guide technology leaders in refining their portfolio and marketing strategies to achieve optimal market positioning. Before Gartner, René was the director of technology research at Arago, focusing on intelligent automation. He also led cloud computing research at Crisp Research. René holds a master's degree in IT management and information systems and a diploma in computer engineering.