How Private Equity Is Transforming Personal Injury Practices With Seth Deutsch

Welcome to episode 309 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Seth Deutsch, founder of Samson Partners Group, a seasoned operator, board member, and growth leader with deep experience in private equity, alternative business structures, and multi-market professional services. Seth has architected nine buy-and-build platforms, executed more than 70 acquisitions, and served as CEO and operating partner across public, private equity-backed, and founder-led companies. His firm advises legal organizations on the evolving ABS landscape across seven submarkets, helping practices navigate consolidation, competition, and long-term value creation.


What you'll learn about in this episode:
1. Differentiation in Competitive Markets
- Why "yelling louder" or copying competitors fails
- How authentic brand positioning can outperform large market spenders

2. Understanding What Clients Actually Value
- Extracting insights from real client sentiment
- Identifying the traits that truly set your practice apart

3. Avoiding the "Gimmick Trap"
- Why catchy nicknames and flashy identities rarely sustain long-term value
- Ensuring your brand reflects who you really are

4. Smarter, Not Louder, Marketing
- Building a media plan that generates revenue, not just impressions
- Choosing channels based on audience, message, and ROI
5. Growth Through Mergers & Acquisitions
- How to evaluate whether and how to merge brands
- When to integrate two practices and when to keep identities separate




Resources:
Website: samsonpartnersgroup.com
Book: a.co/d/08LZUUB
LinkedIn: linkedin.com/in/sethdeutsch



Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


AI for PI Expo: www.pilmma.org/ai-for-pi-expo