How Physical Therapists Are Monetizing Credibility Without Selling Out

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.

???? Topics Covered:

• How Tony Maritato monetizes product videos ethically
• Pricing structures: "good, fast, cheap — pick two"
• The psychology of perceived value in clinical and content work
• Live selling, platform reach, and licensing rights
• Building systems to automate brand outreach replies
• Why PTs are primed to succeed in the creator economy
• Real examples from their own businesses and side hustles

????️ Hosts & Guests:

• Jimmy McKay, PT, DPT — LinkedIn | PTPintcast.com
• Tony Maritato — Learn Medicare Billing YouTube
• Dave Kittle — The Dave Kittle Show YouTube

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