Guest:
Katja Pischel — Personal Branding Coach, Entrepreneur, Founder of Bridge Builder for Change, and Author of And Then Life Happened

Episode Summary:
In this empowering episode of YOU GOT THIS! host Katharina Engelhardt speaks with Katja Pischel about the power of authentic visibility, personal branding, and redefining success on your own terms. Katja shares her personal journey from a successful corporate career to entrepreneurship, highlighting the mindset shifts women need to make when stepping into leadership or starting their own business. Together, they explore how a strong personal brand can boost your career, the importance of storytelling, and why every woman’s story is worth sharing.

Key Takeaways:

• Many professionals struggle with positioning themselves for success.
• Women often underestimate the strategic value of a personal brand.
• Building visibility can feel uncomfortable, but it’s essential for growth.
• Storytelling is a leadership skill, not just a marketing tool.
• Defining success based on your own terms brings lasting fulfillment.
• Transitioning from corporate to entrepreneurship requires clarity and courage.
• Your unique story is your biggest asset in leadership and business.
• Taking ownership of your visibility creates new opportunities for impact.

Chapters:

00:00 – Introduction to Authentic Visibility
03:06 – Katja's Journey from Corporate to Coaching
05:48 – The Importance of Personal Branding
09:01 – Overcoming Barriers to Visibility
11:54 – Building a Personal Brand in Corporate Roles
15:04 – The Power of Storytelling in Business
17:50 – Transitioning from Corporate to Entrepreneurship
21:04 – Defining Success on Your Own Terms
24:11 – Mindset Shifts for Entrepreneurs
27:12 – Creating Freedom Through Entrepreneurship
29:50 – Advice for Women in Leadership
32:55 – Final Thoughts and Call to Action

🎧 Sound Bites:

• "What's next? What do I really want?"
• "Redefining success on my terms."
• "A personal brand is a strategic asset."
• "Money and opportunity flow to clarity."
• "Everybody has a story worth sharing."

Resources & Links:

• Get the book: And Then Life Happened
• Connect w/ Katja on LinkedIn: www.linkedin.com/in/katjapischel
• Check out her website: https://bridgebuilderforchange.com/

Keywords:
personal branding, women empowerment, entrepreneurship, career growth, visibility, leadership, storytelling, success, coaching, corporate transition

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• Connect with Katharina on LinkedIn
• Visit Katharina's Website

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Contact: katharina@katharinaengelhardt.com