How Pavilion Scaled to 10,000 Members—Without Traditional Marketing | Sam Jacobs

In this episode of Revenue Insights, host Guy Rubin speaks with Sam Jacobs, Founder and CEO of Pavilion, about the evolving challenges of B2B sales and revenue leadership. Sam explains why the SaaS playbook is no longer effective, how AI is reshaping go-to-market strategies, and why customer retention is now the true growth driver. They dive into data-backed approaches for building resilient revenue teams, pushing back on unrealistic targets, and thriving in an increasingly volatile market.