How Paul Aston from Volvo Cars forges digital growth | The Cogniverse Show #04

Paul Aston is the Product Owner of Volvo’s Open Innovation Platform and a Lead Technical Designer at Volvo Cars in Sweden. He is passionate about finding new ways of using tech with a strong connection to digital. Creative technology, teamwork, and lessons from user experience-driven pilots are the most important elements for him when exploring new horizons. From his vast experience, both as a developer and a service designer, Paul confirms the importance of a customer-centric approach and brings in-depth technical knowledge to user-centered design thinking.