How Orange Health Became India's #1 Rated Diagnostic Lab | Ep 2 The Brunch Lab

Two months after Orange Health Labs raised its Series B in 2022, revenue fell by 60%. Most companies would have slashed prices or chased quick fixes. They did the opposite: saying no to discounts and doubling down on quality, speed, and trust.

In this candid episode of BII Brunch Lab, founders Dhruv Gupta and Tarun Bhambra sit down with Pankaj Makkar and Swati Murarka to unpack the moment that tested everything: conviction, culture, and the belief that healthcare businesses can win without price wars.

This is a story about rebuilding under pressure, scaling a full-stack diagnostics model across cities, and why patient capital matters when the easy path looks tempting.

️ Founder truths. Investor perspective. The hard decisions behind enduring companies.

Watch how Orange Health chose discipline over discounts, and what happened next.

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