How New Fabrics Come to Life

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Ever wonder what actually happens before a fabric hits the shop? In this episode, we sit down with RBTR's own Carter Holland to pull back the curtain on product decisions, failures, tradeoffs, and future releases you won’t hear about anywhere else.

• How fabric ideas really get approved or quietly killed before they ever reach your sewing table
• What goes wrong during development and testing and why some “almost launched” materials never see the light of day
• The unspoken constraints of cost, MOQ, timing, and quality that shape every product we release
• Early insight into upcoming fabrics and categories that will define what makers are building next

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